Frucor goes Kaboom!

Frucor's refreshed brand with explosive results. I was part of the team that helped roll out new design while at Interbrand New Zealand.
Rolling out a design once it's signed off into the final art stage for packaging has it's own challenges and this was no different.

My responsibility as a producer(artworker) was to ensure that the printers strict technical requirements were met before the art was dispatched. Colours setup correctly, graphics are pin sharp and vector, labelling standards of varying countries were adhered, etc...

Although challenging, the reward in seeing something you've worked on being out in the world is pretty gratifying.